Category Archives: blog

Retail loyalty: Five factors that drive consumer loyalty

Retail loyalty: Five factors that drive consumer loyalty Recently, RIS news and Oracle partnered to bring together the retailer and consumer perspectives. According to the survey, 67% of annual customers are returning customers. We did some research to find out what makes a customer loyal. Oracle Retail did primary consumer research to discover that 46% of global consumers are less likely […]

43 Examples of Product Recommendations That Transform Ecommerce Experience

43 Examples of Product Recommendations That Transform Ecommerce Experience These product recommendations can be used as an inspiration for your ecommerce store or email marketing strategies to increase relevancy and revenue. A successful retailer’s ecommerce strategy should include personalized product recommendations. This helps customers find the products most relevant to them and lowers barriers to […]

How to nail your Black Friday Landing Page in order to raise-in sales

It’s hard for us to believe that the official kick-off of the holiday shopping season has already begun. In just two weeks, consumers will be able to jump into Black Friday, the largest discount-shopping day in the year, after having eaten turkey and mashed potatoes. The long-awaited day is finally here for retailers. Don’t worry, though: Those […]

How to get your business ready for the holidays

How to get your business ready for the holidays It’s hard for us to believe that the holiday season is fast approaching. In just a few weeks, we’ll be able to enjoy sweet potato pie and turkey on the radio. Holiday music is available 24/7. The frenzy starts for consumers. Black Friday, Cyber Monday and Any Given Sunday are […]

How to Advertise on Facebook: 10 Steps for Getting Results

How to Advertise on Facebook: 10 Steps for Getting Results Facebook advertising requires precision decision-making. The image, caption and price that you choose for your Facebook advertising campaign will determine if it hits the target. You’ll need the following questions to help you plan your next Facebook ad. Who are you targeting? What budget should you allocate […]

Holiday Marketing Strategies to Boost Revenue [7 Tips]

Holiday Marketing Strategies to Boost Revenue [7 Tips] This article will discuss 7 holiday marketing strategies that increase conversion, order values, and more during the most important sales period of the year.   Ecommerce retailers all over the world are busy preparing their holiday marketing strategies. However, there are many innovative ways to drive traffic […]

How to delight shoppers with ecommerce customer experience

How to delight shoppers with ecommerce customer experience We live in an age of abundance and variety in data, as well as the ability to use a wide range of technologies within our online shops. We are seeing brands adopting more personal strategies to attract customers and engage them. This will hopefully result in them […]

Spread the word: 2020 Holiday Sales Tips and eCommerce Marketing Strategies

Spread the word: 2020 Holiday Sales Tips and eCommerce Marketing Strategies The last five years have seen Black Friday, Cyber Monday and December holiday season sales become more virtual thanks to Amazon’s significant digital holiday presence through events like Prime Day. However, this year’s digital transformation is even more explosive. Online shopping is becoming more popular […]

The Art and Math of Optimizing Customer Lifetime Value

The Art and Math of Optimizing Customer Lifetime Value One thing is certain for eCommerce entrepreneurs: Your customers are your greatest asset. While incoming sales are to be celebrated, the true value lies in the ability to earn from one customer for the rest of their lives. It’s vital to understand your online shop‘s metrics, KPIs (bounce […]

Write product descriptions that appeal to Google and convert customers

Write product descriptions that appeal to Google and convert customers A well-written product description is vital. Yet, many product descriptions get swept under the carpet. It’s important to remember that product descriptions are crucial for ranking on Google. 87% appreciate accurate and complete product content when making a purchase. Many product descriptions are either dull or poorly written. […]