Shopify reported that 82% of smartphone owners consult their phones when they make in-store purchases. Mobile optimization is essential given the volume of in-store sales that are made solely on mobile devices.
However, many businesses face the challenge of creating a mobile eCommerce strategy that is practical for them. This is the key to success or failure.
We have listed four mobile eCommerce trend to keep an eye on and provided considerations for a successful strategy.
Mobile eCommerce Trends to Watch Out For
Mobile shoppers will continue to change, so brands must anticipate them. They should be able to meet their needs both in a digital and in-person environment.
Native mobile checkouts can help businesses ensure frictionless sales. Social selling and social marketing can be combined to convert followers into customers.
These trends are important to keep in mind as you develop and implement your mobile strategy.
- Anticipate Omni-Channel Shoppers
- Native Mobile Checkouts
- Connect Social Marketing and Social Selling
- Apps vs Mobile-Optimized Experiences
1. Anticipate Omni-Channel Shoppers
Reach out to your customers wherever and whenever they are available. In-person shoppers often use their phones to verify purchases. Therefore, you need to anticipate slower load times and lower bandwidth. When optimizing breakpoints, it is important to consider the size of images.
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To speed up your site and enhance mobile experience, we recommend using compressed images or different images for mobile breakspoints. Shoppers will move on if a page or site takes more than three seconds to load. BigCommerce discovered that 40% will abandon a website or page that takes more than three seconds to load.
2. Offer Native Mobile Checkouts
Mobile eCommerce is now a far cry from the days of pinch-and-zoom. Mobile-optimized checkouts have revolutionized how consumers interact with their devices.
Mobile checkout is all about less. Every opportunity to decrease clicks, screens and fields, taps, swipes and fields will eventually translate into more sales.
You can include PayPal, Apple Pay, and Android Pay to speed up your customer’s check-out process. These payment options are built into BigCommerce’s eCommerce platform, which we love and recommend highly to your business.
3. Connect social marketing with social selling
Shopify discovered that 55% of customers bought items online after finding it via social media. You can integrate social media into your eCommerce platform if you are already using it as a marketing tool.
This is a great way to increase site traffic or sales. If they are relevant to your business, we suggest you explore shoppable Instagram post.
Mobile eCommerce trends are constantly changing so that your website runs smoothly and customers have a pleasant experience. Happy customers are loyal customers, which leads to increased sales and revenue.
How to Create a Mobile eCommerce Strategy
Two types of mobile sales channels are available: apps and mobile-optimized sites. Each solution is tailored to specific customer needs. Choosing the right one for you business will help you develop a solid strategy.
1. Understanding the Audience
It’s important to identify your customers and the features they want in a mobile experience. Google Analytics can help you determine which browsers and devices are driving the most traffic to your site.
This will allow you to better understand your customers and their shopping habits. Understanding your customers is key to setting realistic goals and determining the best solutions for your business.
2. Identify the Goal
Once you have defined your audience, your ultimate goal in the mobile market must be determined. Your mobile strategy will be determined by your goals. This can include image sizing, mobile breakpoints, and AMP pages.
Different technologies may solve different problems. It is important to clarify your goals at this stage. As you conduct research, you will be able to clearly outline the actions you want your users to take.
Apps vs Mobile Websites
To use dedicated mobile apps, a user must search for you on a marketplace and then download and open the application. There are many opportunities for customer loss. You should think about whether your company can build loyal customers that will stay engaged through this process.
App success doesn’t end with downloading. The app must offer a rich experience that makes it valuable beyond the initial download.
Mobile apps shouldn’t just re-publish your entire online catalog. Instead, mobile apps should focus on providing a rich and satisfying experience through valuable content and features.
This scenario allows you to create an experience customers feel comfortable and familiar with. Customers will find it easier to navigate the site and make purchases. A mobile-optimized store can help you rank higher in search results and let users explore your products from different devices.
3. Implement the Strategy
You can create a strategy to increase mobile traffic and convert it into dollars if you understand the current trends in mobile eCommerce.