Holiday Marketing Strategies to Boost Revenue [7 Tips] This article will discuss 7 holiday marketing strategies that increase conversion, order values, and more during the most important sales period of the year. Ecommerce retailers all over the world are busy preparing their holiday marketing strategies. However, there are many innovative ways to drive traffic […]
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How to delight shoppers with ecommerce customer experience We live in an age of abundance and variety in data, as well as the ability to use a wide range of technologies within our online shops. We are seeing brands adopting more personal strategies to attract customers and engage them. This will hopefully result in them […]
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Spread the word: 2020 Holiday Sales Tips and eCommerce Marketing Strategies The last five years have seen Black Friday, Cyber Monday and December holiday season sales become more virtual thanks to Amazon’s significant digital holiday presence through events like Prime Day. However, this year’s digital transformation is even more explosive. Online shopping is becoming more popular […]
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The Art and Math of Optimizing Customer Lifetime Value One thing is certain for eCommerce entrepreneurs: Your customers are your greatest asset. While incoming sales are to be celebrated, the true value lies in the ability to earn from one customer for the rest of their lives. It’s vital to understand your online shop‘s metrics, KPIs (bounce […]
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Sell Car Parts Online With an Auto Parts Site There has never been a better moment to sell parts and accessories for cars online to both businesses and consumers. The forecast for light-duty automotive aftermarket sales is $325 billion, a jump of more than 11 percent compared to 2020. Advanced Auto Parts, a category leader, reported a […]
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Write product descriptions that appeal to Google and convert customers A well-written product description is vital. Yet, many product descriptions get swept under the carpet. It’s important to remember that product descriptions are crucial for ranking on Google. 87% appreciate accurate and complete product content when making a purchase. Many product descriptions are either dull or poorly written. […]
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How to accomplish the “impossible task” of eCommerce logistics It’s magic from your customers’ perspective: Click “buy” and items will be delivered to their homes within a few days. You know the truth, just like any eCommerce merchant. Behind the scenes, a new order triggers complex operations that involve multiple parties and locations. This is how […]
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A demand generation strategy that works effectively grabs customers’ attention, and makes them want to learn more about a brand and buy from it. There are many marketing strategies that can be used to attract customers and guide them through the conversion channel. Demand generation should be considered a broad strategy and should not be considered a […]
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Shopify reported that 82% of smartphone owners consult their phones when they make in-store purchases. Mobile optimization is essential given the volume of in-store sales that are made solely on mobile devices. However, many businesses face the challenge of creating a mobile eCommerce strategy that is practical for them. This is the key to success or failure. We have […]
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A website optimization to conform with SEO best practice does not just involve keyword research or content marketing. It also involves updating the design and layout across a site. We encourage you to read if you have low engagement and bounce rates. Web Design SEO: These Design Tips Will Help You Get Listed in Search Engine Results These web […]